9 steps to building an L&D strategy for digital skills
Amidst rapid change in marketing and ecommerce, this checklist of recommendations offers a practical approach to digital skills development.
How does an organisation of learners become a learning organisation?
When discussing workplace learning and development (L&D), the conversation generally focuses on upskilling individuals and teams. But what about an entire organisation?
Quick Guide to Building a Digital Culture
This quick guide looks at how businesses can build a digital culture to promote innovation and resilience. It also provides reflection questions for leaders to use in nurturing a digital culture within their teams.
“We never lost sight of giving the customer what they want”: how Greggs balances tech with customer excellence
At Retail Week Live, Greggs’ IT and Digital Director Tony Taylor explored the highs and lows of the company’s digital transformation.
Quick Guide to Developing Future Strategy: Long-Term Thinking for Marketers
This quick guide looks at the business benefits of planning for the long term by foregrounding customer needs and adopting an agile approach. It discusses how businesses can develop a long-term strategy to help them face challenges both present and in the future.
Quick Guide to the Fundamentals of Modern Marketing Mindset
This quick guide introduces businesses to the modern marketing mindset, developed through Econsultancy research. It explains the 10 key characteristics that define it and highlights the benefits organisations can reap from cultivating a modern marketing mindset among their employees.
GSK on employee experience and office culture in the age of remote work
Few organisations in 2021 would deny the importance of customer experience, or CX, to business performance and the bottom line. Over the past several years, the role played by CX in allowing companies to stand out and leave a lasting positive impression on consumers has become widely acknowledged, as have strategies for improving CX. But […]
Weetabix and BBH on collaboration and creative comms
Weetabix is one of the most beloved breakfast brands in the UK, with half of all households reportedly buying it in the past year. But how does Weetabix reach new consumers?
Webinar: Building a Digital Culture
A webinar covering practical ways that marketers and leaders can amplify and support the behaviours and approaches that can ensure their team culture is fit for purpose for a fast-moving, digital-empowered world.
Building a Digital Culture
Pragmatic advice for marketers, HR professionals and other leaders about how to apply, support and promote a digital culture within teams and organisations, in order to enable greater agility and improved customer experience.
Babylon Health on customer engagement strategy and email design
At Day Two of the Festival of Marketing: the Bottom Line, Catherine Allan, Associate Director CRM at Babylon Health, laid out the approach that the brand takes to customer engagement, how it is facilitated by collaboration across the organisation, and how messaging across different channels works together to smooth the customer journey.
Modern Marketing Mindset – from good to elite: webinar
A virtual briefing exploring the Econsultancy 10C framework for modern marketing mindset, looking at the importance of cultivating a modern marketing mindset for career success and organisational transformation.