Save the recruitment fees: Focus on process & culture, not more resources
If there’s one common complaint across clients, large and not-so-large, with whom we have worked over the past six years, it’s been around ‘talent’.
10 companies with a digital culture
Way back in early 2016, in his predictions for the year to come, Econsultancy founder Ashley Friedlein attempted to define digital transformation.
This was his attempt: “The journey towards being a digital organisation where “digital” means two things: firstly, focusing on the customer experience irrespective of channel, and secondly, having a digital culture.”
What is digital transformation? [video]
My brother Joe asked to interview me about digital transformation for his ‘Digital Brew‘ series. The guests get to choose between tea/coffee or beer. I went with beer.
How brands are fighting against gender stereotypes
According to Czech brand Aurosa, beer is a beverage that can only be enjoyed by men.
Why else would they have created the ground-breaking new concept of beer for women – a product designed to ‘prove that women can succeed anywhere without having to adapt and sacrifice their natural femininity’.
10 things agency owners can do to help their Business Development Manager flourish
For many small agency owners there comes a day when investing in a business development manager (BDM) is not only financially viable but integral to the next phase of growth.
Speaking to agency owners over the years, their efforts at recruiting and managing a BDM often don’t work out. The solution was the right one but the execution failed.
The evolving relationship between brand marketers and agencies [New research]
Brands no longer turn to agencies solely for creative content or campaign management.
Now, the importance of technology, data, and CX means that demands are growing – and client-agency relationships are changing.
Trends Webinar: How Marketers Learn – June 2017
Webinar recording Feedback? We would like to hear your thoughts, please click here to take our two-minute survey. Reports referenced How Marketers Learn Report – due to be published in July
Customer experience in Amazon’s New York book store: Why not just buy it online?
The first and overwhelming impression when visiting Amazon’s first New York location is that of familiarity.
The look and feel, wooden shelves with white on black signage just above is reminiscent of the British retailer Waterstones, which operates in the same sector. Further, second-tier typography, this time white on royal blue, has shades of WHSmith, another old-hand.
How HR professionals are adapting to the digital age
While the advent of digital technology is gradually improving HR practice, it also presents greater challenges for organisations.
So, from digital skills to performance management, how can businesses keep up? More to the point, how can they maximise the opportunity technology and data affords?
The Future of HR in the Digital Age
1. Executive Summary 1.1. About Econsultancy Econsultancy’s mission is to help its customers achieve excellence in digital business, marketing and ecommerce through research, training and events. Founded in 1999, Econsultancy has offices in New York, London and Singapore. Econsultancy is used by over 600,000 professionals every month. Subscribers get access to research, market data, best […]
How smartphone apps & personal data might reduce the cost of healthcare products
In 2016 Statista reported that in the US alone 54m users interact with the top 10 healthcare apps each month.
How are brands structuring marketing teams in the face of a changing media landscape?
I recently attended the ISBA Annual Conference, where the theme of the day was ‘Future Inspiration: Impact Now’.
In other words, how brands are addressing current key challenges, as well as capitalising on opportunities in an evolving media landscape.
One of the most interesting afternoon talks was to do with how organisations are dealing with these challenges internally, specifically in terms of setting up marketing departments to deal with evolving consumer expectations.