Domino’s CMO Sarah Barron: ‘We are fundamentally a data business’
At the Festival of Marketing, CMO Barron discussed how Domino’s has capitalised on data to increase CLTV, optimise the ordering experience and evaluate media plans.
A day in the life of… Jonathan Fraser, co-founder & CSO at Trouble Maker
Jonathan Fraser is co-founder and chief strategy officer at full-service agency Trouble Maker. We ask him about his day-to-day role, the digital and advertising trends of the moment, and his favourite ad campaigns of recent times. Econsultancy: Tell me about your role… What does a typical day look like for you? Jonathan Fraser: My day […]
Online retailers must ‘focus on their strengths’ and build brand equity
Econsultancy’s Global Partnerships Director, Damian McAlonan, spoke to Andy Mulcahy, Strategy and Insight Director at IMRG, about the ecommerce landscape, including brand building and merchandising trends.
How the ‘cookiepocalypse’ will affect healthcare and pharma
Nick Cowling, Head of Performance at Everybody Agency, tells us how healthcare and pharmaceutical marketers may mitigate for the deprecation of third-party cookies in their heavily regulated sector.
How AI-powered CRM will unlock productivity and conversion gains for marketers
At Think Summit Europe, Movable Ink CEO Vivek Sharma shared how an ensemble approach to AI models can address the personalisation challenge in CRM, and how AI-as-co-pilot enables marketers to put customer over campaign.
Online savings platform boosts account openings by 205% through data-driven digital campaign
LeasePlan Bank worked with Traffic Builders to reach savers in Germany more effectively
Lessons in live commerce: Getting started as a foreign brand in China
Brands who want to crack China would do well to crack live commerce, but how to navigate a distinctive retail market? At Ecommerce Expo, Jack Porteous from cross-border ecommerce company Samarkand Global spoke to Jessie Han, China Account Manager at British luxury skincare brand Temple Spa.
How Pasta Evangelists is using personalisation to become “the UK’s leading fresh pasta brand”
Angharad Exley, Senior Marketing Manager at Pasta Evangelists, discusses the brand’s personalisation journey, including their approach to email and discounting.
IMRG’s James Roper on the past and the future of ecommerce
Speaking with Econsultancy Managing Partner Paul Davies, IMRG Founder Emeritus James RJ Roper looked back to the early noughties and the difficulty major retailers had in making “a serious, long-term commitment” to ecommerce.
CX trends: Marketers must ‘treat AI investments like any other financial move’
“The real value… isn’t in the tech itself, but in how it kicks up quality or efficiency,” says Julius Kontiola of design studio Kallan & Co.
The key trends to know in SEO – Part 1: ‘Experience’ and generative AI
What are the current trends shaping search, and what should SEOs do to respond to them? Part 1 covers the extra E in E-E-A-T, as well as the future for AI-generated content in search.
PPC trends: the ‘cookiepocalypse’ and its impact on paid search strategy
With Google laying the groundwork to phase out third-party cookies starting from mid-2024, we asked the experts about the impact on PPC and how search marketers can adapt.
AI, privacy, and localisation: The trends impacting email marketing
Email remains an important channel for marketers in 2023, with automation and innovation in artificial intelligence enhancing the effectiveness of campaigns. According to the DMA’s Consumer Email Tracker, 32% of consumers say they find email brand messages useful – a rise from just 15% in 2021. At the same time, however, new privacy measures and […]
PPC trends: ‘keywordless’ paid search and the move to automation
In recent years there has been a marked shift towards Google’s AI taking the reins from PPC marketers, leaving marketers with less manual control. How has this trend changed the game for paid search, and what does it mean for the role of a search marketer?
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Delivering ‘niche at scale’: A look at influencer marketing trends
As the impact of creators and online communities is seen in big brand campaigns, is influencer marketing set to challenge the idea of demographic and psychographic customer personas? We ask the experts about current trends, from AI to first-party data.
Paid social in a privacy-centric world: more creative, less compartmentalised?
Experts from House of Performance and Oliver Agency tell Econsultancy how the balance shift from personalisation to privacy is impacting paid social and its measurement.
The key trends to know in SEO – Part 2: The long tail and multimodal search
What are the current trends shaping search, and what should SEOs do to respond to them? In part 2 we cover the growing ‘long tail’ of search and what the emergence of multimodal search means for SEO.
