The Digital Transformation Monthly
This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
This series distils the most important transformation stories across industries into a compendium of what business leaders need to know.
This series of presentations by Econsultancy curates the latest trends, developments, and statistics in ecommerce.
This quarterly digital trends webinar from Econsultancy, is intended as a guide to support strategic thinking.
This series of presentations by Econsultancy curate the latest trends, developments and statistics in social media.
Digital Shift takes a deep dive into the latest developments and use cases for generative AI. This special edition also reflects on 10 years of Shift with a look at trends and lessons from the last decade.
Automotive brands and dealerships alike are using conversational AI across a variety of channels, from Facebook Messenger and WhatsApp to their websites and even within cars. We take a look at some stand-out examples.
In this edition of Digital Transformation Monthly, we’ll take a close look at key stories that illustrate significant trends, from the rise of subscription models for both vehicle purchases and in-car transactions, to the woes facing disruptors in the used car space.
This briefing is part of our Digital Transformation Monthly series which looks at broad digital trends impacting brands. This edition examines recent developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership.
At Econsultancy Live, Jonathan Travers-Smith, founder and CEO of marketing agency Hot Pot China described some of the challenges for Western brands seeking to sell online into China, including how to optimise your existing ecommerce presence to cater to the needs of the Chinese consumer.
Our expert-led analyst sessions bring to life the latest research, trends and best practice in an interactive format, while helping to put your organisation’s challenges into context. From intimate ‘lunch and learns’ through to global live streams and internal marketing conferences. Included in all Enterprise subscriptions.
This 60-minute session examines what trends marketers need to be aware of and considerations for how they might manifest in terms of strategic and tactical planning in the short and medium term.
From the emergence of new shoppable formats to challenged shoppers’ budgets, we are entering a new stage in the evolution, adoption and role of digital commerce.
With consumer spending being squeezed, success in the present and into the future will depend on the strategies employed now and an understanding of both today’s business climate and today’s consumer.
As digital media is increasingly where audiences can be found spending their time, marketers need to reach their audiences effectively.
From anchoring to the zero-price effect, this 60-minute example-rich session will examine how behavioural science and behavioural economics can be used across the customer journey.
Digital has taken content to another level and technology is enabling marketers to reach customers in the right moment and channel, with the right messaging, at scale.
Increasing your customer base is one of the fastest ways to grow your business, with brand awareness and acquisition highlighted as top priorities for marketers across all media channels.
As customer acquisition costs have risen in recent years, brands are looking for new acquisition channels, with many now turning to influencer and creator-focused content and marketing.
Personalisation is key in providing outstanding customer experiences, making customers’ lives easier and increasing customer lifetime value.
The 12th annual Digital Day matched more than 200 schools with organisations and agencies offering an insight into a career in digital.
Jonathan Fraser is co-founder and chief strategy officer at full-service agency Trouble Maker. We ask him about his day-to-day role, the digital and advertising trends of the moment, and his favourite ad campaigns of recent times. Econsultancy: Tell me about your role… What does a typical day look like for you? Jonathan Fraser: My day […]
Amidst rapid change in marketing and ecommerce, this checklist of recommendations offers a practical approach to digital skills development.
Stratton spoke at the Festival of Marketing about the impact of Sky’s marketing training program on happiness, engagement and effectiveness.
At Think Summit Europe, Movable Ink CEO Vivek Sharma shared how an ensemble approach to AI models can address the personalisation challenge in CRM, and how AI-as-co-pilot enables marketers to put customer over campaign.
At the Festival of Marketing, CMO Barron discussed how Domino’s has capitalised on data to increase CLTV, optimise the ordering experience and evaluate media plans.