Deputy Insights Editor
Rebecca is an internet aficionado, technology enthusiast, and an ardent fact-checker. Her favourite topics to sound off on include voice search, SEO, emerging technology, digital transformation, UX, and ridiculously overhyped marketing trends.
Away from the blog, she can mostly be found on Twitter.
Stratton spoke at the Festival of Marketing about the impact of Sky’s marketing training program on happiness, engagement and effectiveness.
Econsultancy’s Global Partnerships Director, Damian McAlonan, spoke to Andy Mulcahy, Strategy and Insight Director at IMRG, about the ecommerce landscape, including brand building and merchandising trends.
Nick Cowling, Head of Performance at Everybody Agency, tells us how healthcare and pharmaceutical marketers may mitigate for the deprecation of third-party cookies in their heavily regulated sector.
Brands who want to crack China would do well to crack live commerce, but how to navigate a distinctive retail market? At Ecommerce Expo, Jack Porteous from cross-border ecommerce company Samarkand Global spoke to Jessie Han, China Account Manager at British luxury skincare brand Temple Spa.
With news that workers at Slack have been given a week off to earn ‘Ranger status’ on Salesforce’s internal training platform, how can companies make sure their staff are committed to upskilling programmes?
Angharad Exley, Senior Marketing Manager at Pasta Evangelists, discusses the brand’s personalisation journey, including their approach to email and discounting.
Speaking with Econsultancy Managing Partner Paul Davies, IMRG Founder Emeritus James RJ Roper looked back to the early noughties and the difficulty major retailers had in making “a serious, long-term commitment” to ecommerce.
In recent years there has been a marked shift towards Google’s AI taking the reins from PPC marketers, leaving marketers with less manual control. How has this trend changed the game for paid search, and what does it mean for the role of a search marketer?
With Google laying the groundwork to phase out third-party cookies starting from mid-2024, we asked the experts about the impact on PPC and how search marketers can adapt.
How is generative AI transforming the work of paid search marketers? We asked three experts to give us their views.
Findings from Econsultancy’s newly-published Future of Marketing 2023 report show that just 8% of marketers say they are “fully prepared” for the continued cookie crackdown – and only half say they offer a clear value exchange for customer data.
For wholesalers or brands that decide to launch a B2B marketplace, what are the pitfalls to avoid, and what measures will give the best chance of success? Marc Teulières, General Manager of B2B at marketplace platform Mirakl, highlights some do’s and don’ts.
This edition of Digital Transformation Monthly reports on key trends shaping digital marketing and ecommerce, including the launch of a new fashion resale marketplace, new regulation of BNPL services in the UK and Netflix’s upcoming ad-supported subscription tier.
This edition of Digital Transformation Monthly reports on the rise of marketplaces across B2C and B2B sectors, looking at key stories that illustrate the wide variety of functions that marketplaces can serve, and the potential benefits and challenges for businesses.
This special edition of Digital Transformation Monthly looks at the rise of retail media networks and the conditions that have led to their growing appeal, featuring key stories from individual retailers.
May’s edition of Digital Transformation Monthly looks at developments in the travel industry, from loyalty schemes to Uber’s rise as a super app, the online marketplaces helping big brands contribute to the circular economy, AI advancements within the beauty industry, and many more stories.