Econsultancy supports BIMA Digital Day 2023 in Queens Park, London
The 12th annual Digital Day matched more than 200 schools with organisations and agencies offering an insight into a career in digital.
Econsultancy
9 steps to building an L&D strategy for digital skills
Amidst rapid change in marketing and ecommerce, this checklist of recommendations offers a practical approach to digital skills development.
Quick Guide to B2B Digital Transformation
This quick guide provides an overview of the changing B2B landscape and the key strategic pillars of a successful digital transformation, including how to optimise the B2B customer experience.
How AI-powered CRM will unlock productivity and conversion gains for marketers
At Think Summit Europe, Movable Ink CEO Vivek Sharma shared how an ensemble approach to AI models can address the personalisation challenge in CRM, and how AI-as-co-pilot enables marketers to put customer over campaign.
Econsultancy expands multi-language elearning content
More than 50 marketing and ecommerce courses and hundreds of lessons, now available in six languages.
What is retail media and what is driving its growth?
The retail media market has come a long way since Amazon first launched its network in 2012. Since those early days, a broad range of retailers and other businesses have established their own retail media networks, from Walmart to Kroger, Tesco, Best Buy, Instacart and even Marriott. This has catalysed growth which is set to […]
Quick Guide to Achieving Omnichannel Excellence
An omnichannel strategy is essential for businesses hoping to succeed in a competitive market. This quick guide looks at the key benefits of an omnichannel approach and provides advice on developing a strategy for delivering seamless, joined-up customer experiences.
Sky Sports’ marketing director credits the business’s Marketing Excellence Programme for proving the value of marketing
Dave Stratton told Marketing Week that the broadcaster’s start-of-season campaign is the sort of “bold work” the business is investing in, off the back of its Marketing Excellence Programme, delivered in partnership with Econsultancy.
Quick Guide to Community Strategy
This quick guide defines the role of communities in a business context and gives an overview on how to develop a successful community strategy guided by a clear purpose.
Quick Guide to Direct-to-Consumer (DTC)
This quick guide looks at the evolution of the direct-to-consumer (DTC) model and the opportunities for both startup and legacy brands. It provides frameworks, strategic considerations and guidance for traditional brands seeking new routes to market.
Econsultancy adds scenario-based assessments to its elearning platform
Econsultancy has added scenario-based assessments to its Skills CloudTM elearning platform. The ‘Optimising the Retail Media Opportunity’ learning plan is the first on the platform to include this type of gamified, interactive test format, with further assessments to be rolled out through 2023. The retail media assessment takes around 30 minutes and includes six tests, […]