Social Media Advertising

The latest social media advertising best practice, trends, case studies, training and more

Social Media Advertising Best Practice Guide Pack Shot

Social Media Advertising Best Practice Guide

 ‌ The guide provides a summary of the main self-serve advertising options on these channels, including TikTok, and outlines some of the premium options available to marketers when developing a strategic approach to social media marketing and communications.

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Case Studies

Microlearning Courses

Social Quarterly Report

Social Quarterly: Q3 2023

The latest trends, developments and statistics in social media. Stories this quarter include Twitter’s rebrand as ‘X’, new content formats from TikTok, Twitch and WhatsApp, and the latest generative AI developments across the platforms.

Social Quarterly: Q2 2023

The latest trends, developments and statistics in social media. Stories this quarter include TikTok’s uncertain future in the US, Twitter’s blue tick U-turn and generative AI developments across the platforms.

Social Quarterly: Q1 2023

The latest trends, developments and statistics in social media. Stories this quarter include new safety features from TikTok and Instagram, AI initiatives from Meta and Quora, and the launch of a new blogging and news feed platform called Artifact.

The paid social landscape: from TikTok growth to AI-powered buying

Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space.    But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]

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