Foreword Welcome to Econsultancy’s 2018 opportunities and challenges report where we bring to the table our perspectives on the forces shaping the marketing industry over the coming months. Almost every year, new channels and technologies emerge that quickly change the environment in which marketers operate. It would seem that the marketing landscape is in […]
Some great reads this week, from a crisis of leadership in agency land, to a hatchet job on Zuckerberg, by way of a potential boom in WeChat AR usage.
Get stuck in…
1. Executive summary The State of B2B Marketing Automation report, published by Econsultancy in association with Act-On, is based on a survey of more than 350 B2B marketing professionals. The aim of the research is to explore the maturity of marketing automation, looking at adoption levels and types of strategies organizations are using. The study […]
Webinar Recording Feedback? We would like to hear your thoughts, please click here to take our short survey. Related Resources Report: State of Marketing Automation in Australia and New Zealand Report: State of Email and Marketing Automation in South-East Asia Report: Marketing Automation in Asia-Pacific Best Practice Guide Blog: What’s the difference between CRM, marketing […]
1. Introduction Econsultancy’s series of best practice guides have been created for internet professionals who typically work in marketing or ecommerce roles. The Innovation Best Practice series has been created for a wide range of audiences, not just people who think they’re innovative or digital. CEOs and MDs; CFOs and Marketing Directors; product, technology, brand […]
High street retail hasn’t changed much in the last few decades.
Yep, there’s click and collect and online returns but, as in years gone by, product buyers decide what will sell by using a mix of nous and trends analysis.
1. Executive summary The 2017 Digital Trends in Technology report is based on a sample of over 900 respondents working in the technology sector[1] who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey carried out in November and December 2016. The research, conducted by Econsultancy in partnership with Adobe, […]
1. Executive summary The 2017 Digital Trends in Financial Services and Insurance report is based on a sample of almost 850 FSI respondents[1] who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey carried out in November and December 2016. The research, conducted by Econsultancy in partnership with Adobe, […]
The age of artificial intelligence (AI) is upon us. In the past few years, vast improvements have been made in how well computers can recognise objects in images and understand human voices.
Progress in these areas has been made due to increased computing power and the availability of large stores of data, which, when combined, have made AI systems dramatically more effective.
1. Introduction The use of technology in marketing has transformed the profession in recent years. As well as greater levels of measurement and data, the strategies and methods used have radically changed and marketing mindsets have altered. There has been a marketing arms race with the adoption of such automated techniques as demand-side platforms, cookie-based […]