Stratton spoke at the Festival of Marketing about the impact of Sky’s marketing training program on happiness, engagement and effectiveness.
With news that workers at Slack have been given a week off to earn ‘Ranger status’ on Salesforce’s internal training platform, how can companies make sure their staff are committed to upskilling programmes?
Paid social media strategies have continued to evolve in the past couple of years, reflecting a mix of technological advancements, shifting consumer behaviour, and the need to stand out in an increasingly crowded online space. But what is impacting the market now? From the continuation of a volatile digital ad market to new platform […]
Will Threads build on its impressive early download numbers and rival Twitter? We ask some media experts for their views on the medium term and what it means for brands.
More people are getting their online news from social media than direct access via websites and apps. This is according to a new report by Reuters Institute, which found that 30% of respondents say that social media is the main way they come across news, versus 22% who access it directly. Reuters notes stark differences […]
Bedir Aydemir is Director of Data at The Sun. We chatted with Bedir to find out more about his role. We also delve into The Sun’s data strategy, industry challenges, and the future of the advertising ecosystem. Tell me about your role… What does a typical day look like for you? The Sun is the […]
Preschern reflects on ABM methodology, the B2B customer buying cycle, marketing’s role at the top table, and the outlook for marketers in a tough economic moment.
This briefing is part of our Digital Transformation Monthly series which looks at broad digital trends impacting brands. This edition examines recent developments in the worlds of streaming and CTV, in the context of the longer-term decline in broadcast TV viewership.
While many businesses make use of online chatbots, the experience of conversing with one can be frustrating, particularly in a customer support context. Fergal Reid, Senior Director of Machine Learning at Intercom, and Nico Beukes, Managing Director at Yext, talk about the chatbots they are testing with generative AI and how they guard against errors.
Software company Intercom has been implementing generative AI in its customer support toolset. VP Customer Support Declan Ivory speaks to Econsultancy about what the tech means for the industry, from agent support and QA, to customer-facing bots and new human roles.
Sonja Kristiansen is Chief Business Officer at adtech company TripleLift. I recently spoke with Sonja to find out more about her day-to-day role. We also discuss various trends in advertising, including CTV, native ads, and commerce media. Tell me about your role – what does a typical day look like for you? Sonja Kristiansen: As […]
Sarah Keller is the Chief Global Enterprise Officer at Global Message Services (GMS), a messaging platform that provides enterprise solutions in SMS, WhatsApp, push notifications and chatbots, amongst other channels. We asked Keller about the value of messaging for customer engagement, how brands can ensure consumer privacy, and the opportunities afforded by automation. Tell me about […]