Econsultancy’s Email Marketing Best Practice Guide is in the process of being updated and in light of the new report, its author Kath Pay, CEO of Holistic Email Marketing, discusses all things email marketing, facilitated by Econsultancy’s senior analyst, Lynette Saunders.

The webinar explores:

  • The email marketing landscape and what’s new that you need to know about.
  • How to improve the quality and deliverability of your email programmes.
  • Best practice advice for email design, creative and persuasive copywriting.
  • How generative AI is supporting email marketers.